All Marketers Are Liars by Seth Godin

By Melvin Ram - December 12th, 2005

Seth Godin’s “All Marketers Are Liars” is written in classic Seth Godin style. It makes the point that storytelling is the most effective means of marketing and as usual, Seth backs up his theory with real world examples of how “authentic stories” cut through the clutter and strike a cord with it’s target audience to create a wildly successful company and brand.

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This entry was posted on Monday, December 12th, 2005 at 2:52 pm and is filed under Marketing Book Reviews. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

One Response to “All Marketers Are Liars by Seth Godin”

  1. Vincent Mugunda Says:
    January 12th, 2007 at 5:29 am

    “All Marketers Are Liars.” By Seth Godin is just one nice book that marketers should read and understand, he has given very good examples and they are quite real.. those examples fit in our country Kenya. He tries to say how marketers beat around the bush and they actually get what they want at the end of the day..We can it, sweet tongue. The good use of it, makes you get there. Its a great book.

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