B2B: Image is Everything, Until They Buy
By Melvin Ram - June 25th, 2006Marketing guru Seth Godin says “retailers that spend on real estate, win.” For non-retail or virtual businesses, he suggests your people are your real estate. Seth is correct but some may take him literally and miss the point.
Your people are part of your image… just as they would be in retail. Your image, however, is composed of more than just your people… including your name, website, business card, signage and response times.
For example, if you’re like most, your web site is the first place your prospects will visit to discover who you are and what you offer. Does your website say “amateur, unstable & sloppy” or “professional, stable & everyone choses us”?
Invest carefully. Over-spending on areas that don’t matter to your prospects is easy. Under-spending on areas that matter a ton is just as easy.
Think ’bout when & where your company has contact with your prospects. Which contact-points have the biggest impact on your prospects perception. Start investing there.
As Ron Sutton, my business coach at The SBRC says, “Image is everything… until they buy.”
PS: Volcanic Marketing develops professionals web sites that dazzle prospects & wins clients. Look professional & trustworthy in the mind of your prospects. Think you need Volcanic? Call Melvin Ram at (916) 743-9369.
As a full-service internet marketing agency, Volcanic can also help with search engine optimization, pay per click account management and landing page optimization.
1,126 Views