What do you think your most important marketing responsibilities are?
- Generating enough high-quality leads for sales.

* What do others think your most important marketing responsibilities are?
- Creating collateral material

* What challenges do you face in addressing these expectations?
- Doing testing to see what really works.

* Which marketing responsibilities can/should be outsourced?
- Design of collateral materials
- Copywriting
- Systems/Software

* Which marketing responsibilities cannot/should not be outsourced?
- Crafting of message direction, i.e. which benefits to focus on
- Marketing Strategy