Marketing Responsibilities

By Melvin Ram - July 25th, 2006

Marketing responsibilities are crucial topic of discussion for any company. And instead of me talking about the topic, I’d like to open up the discussion to you. Here are a few questions as food for thought:

  • What do you think your most important marketing responsibilities are?
  • What do others think your most important marketing responsibilities are?
  • What challenges do you face in addressing these expectations?
  • Which marketing responsibilities can/should be outsourced?
  • Which marketing responsibilities cannot/should not be outsourced?

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This entry was posted on Tuesday, July 25th, 2006 at 11:00 am and is filed under Marketing Strategy. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

One Response to “Marketing Responsibilities”

  1. Melvin Ram Says:
    March 23rd, 2008 at 2:16 am

    Here are my thoughts:

    What do you think your most important marketing responsibilities are?
    - Generating enough high-quality leads for sales.

    * What do others think your most important marketing responsibilities are?
    - Creating collateral material

    * What challenges do you face in addressing these expectations?
    - Doing testing to see what really works.

    * Which marketing responsibilities can/should be outsourced?
    - Design of collateral materials
    - Copywriting
    - Systems/Software

    * Which marketing responsibilities cannot/should not be outsourced?
    - Crafting of message direction, i.e. which benefits to focus on
    - Marketing Strategy

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