7 Reasons to Write

People are usually generalists or specialists. You either have a decent knowledge of a wide range of areas or a deep understanding of a narrow range of topics.

In either case, writing presents some interesting opportunities that can significantly impact both your business and your career.

Personal benefits of writing include:

• You dig - When we write on a topic, whether we know it back & forth or just enough, we usually do some digging to double-check the accuracy of what we’re talking about and to find supporting evidence. Digging can lead to connecting with new contacts, discovering prospects we may not have considered and opportunities we may not have thought about. Digging also takes you deeper into your subject matter… expanding your expertise and perspective.
• You become more articulate - When we write, we are forced to put our thoughts into words that others can understand and utilize. When we write, we create phrases that effectively communicate what we mean and we begin using these phrases in our real world discussions. The net result? Our words become more digestible and articulate.
• You get branded as an expert - When you share knowledge that is accurate, well thought-out and and easy to digest, people perceive you as an expert. Benefits may include increased trust (which leads to sales), job promotions, getting assigned leader of a project, etc.
• You build an audience - The best side effect of being branded an expert is that you start building an audience. This audience can help you in ways you can’t even imagine… from asking you to speak to their association members to introducing you to their top contacts.
• You stand out - Most at your company will never write for others. They will never share their experiences, expertise and insights. By writing, you will stand out. It will give you a good medium for staying in touch with people for being remembered.

Writing while working at a company can also have benefits for the company.

• Good content is great for search engine optimization - When you write content that is not only interesting, but can also attract search engine traffic, you help your company increase search engine visibility and sales.
• The company looks like an expert - A company is merely a reflection of it’s people. When you look like an expert, your company will look like an expert. This can (and usually does) increase sales.

If you’re not comfortable with your writing skills, just start writing. Just pick a topic and start writing. Write daily if possible. Focus on the thoughts you’d like to share and not the writing itself. Once you have your thoughts down, you can utilize a professional writers’ help to either rewrite your material in a more clear, stylish way… or just have them edit your work.

Overall, there are many reasons to write as mentioned above. At Volcanic, we write marketing tips like the one you’re reading right now, for all the above reasons. In addition, it helps us communicate to our clients that we know what we’re talking about without having to say it.

How can or has writing benefited you and/or your company? Leave your comments below.
~ mel

Melvin Ram
Volcanic Internet Marketing
(916) 743-9369

PS: Volcanic is an Internet marketing company that can advice you on what topics to write about by researching what people are searching for. We also optimize your website content to rank higher on search engines. If you need search engine marketing help, call us at (916) 743-9369.

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This entry was posted on Sunday, December 3rd, 2006 at 12:25 pm and is filed under Marketing Strategy, Guerrilla Marketing Tips, Internet Marketing Tips. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.