How to Write a Thank You Card

I highly recommend sending thank you cards to your clients & friends as a way to develop deeper relationships. Today I want to share how I usually write a thank you card. It is a method I learned from an article titled How to Write a Thank-You Note by Leslie Harpold (who sadly passed away in 2006.)

Her method is simple:

1. Greet The Person
2. Express Your Gratitude
3. Discuss Impact
4. Mention the Past, Allude to the Future
5. Say Thank You Again
6. Sign Off With Grace
   

Here is an example thank you card you might write to a client/friend who has just referred you a client:

1. Greet The Person

Hey Tiffany,

2. Express Your Gratitude

Thank you so much for sending (name of new client) my way. 

3. Discuss Impact

I met with her yesterday and it looks like I’ll be able to help her by (how the new client will benefit). We’ve got aggressive goals this year (or The economy is really tight right now) and this deal will have a big impact. And (name of new client) seems like an awesome person so she’ll be really fun to work with.

4. Mention the Past, Allude to the Future

Anyway, it was good catching up at Dos Coyotes last month. How ’bout we try Cheesecake Factory next week?

5. Say Thank You Again

Thanks again for the referral.

6. Sign Off With Grace

Yours truly,
~ mel

PS: I’m including a small token of my appreciation. Hope you like it.

Was this blog post helpful? Please me a comment and let me know how I’m doing & how I can improve.

Melvin Ram
CEO / President
Volcanic Marketing
melvin-at-volcanicmarketing.com
(916) 743-9369

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This entry was posted on Thursday, March 27th, 2008 at 4:10 pm and is filed under Relationship Marketing. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.