Keep in Touch Using Email - Part 4 of 4
August 17th, 2007 by Melvin RamThis post contains links to some of the resources I have found to be helpful in understanding the strategies and techniques for success with email.
Keep in Touch Using Email - Part 3 of 4
August 16th, 2007 by Melvin RamAn important question you need to consider is: “How will I be sending my emails?” You may be tempted to reach for your normal email program such as Outlook, Hotmail or Gmail and using the BCC or CC functionality of these programs… but in most cases, this will be a mistake. Find out why these email clients are not up to the task of email marketing… and what you should use instead.
Keep in Touch Using Email - Part 2 of 4
August 15th, 2007 by Melvin RamWith email marketing, an easy trap to fall into is treating email as your main means of communication with people… because of how convenient and time-efficient it is.
This is a mistake because emails lack the ability to create that human bond that is the real goal of keeping in touch. Here are 2 ways to get around this and use email as a supplement and not a substitute for 1-to-1 communication.
Keep in Touch Using Email - Part 1 of 4
August 14th, 2007 by Melvin RamKeeping in touch with clients, partners and friends is important to maintaining relationships… as well as getting repeat sales and referrals. As the marketing person in your team, this responsibility falls squarely on your shoulders. The challenge is, keeping in touch takes time. An approach I’ve found to work well for me is to employ techniques that allow me to leverage my time.
I’m a big fan of sending emails because it is a simple & easy way to keep in front of people and it can give you huge returns on your time investment but you need to be intelligent about how you use it.
In this “Keep in Touch Using Email” Series, I’m going to share tips on how to use email as an effective way of keeping in touch… so let’s get started.