by Melvin Ram
With email marketing, an easy trap to fall into is treating email as your main means of communication with people… because of how convenient and time-efficient it is.
This is a mistake because emails lack the ability to create that human bond that is the real goal of keeping in touch. Here are 2 ways to get around this and use email as a supplement and not a substitute for 1-to-1 communication.
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by Melvin Ram
Keeping in touch with clients, partners and friends is important to maintaining relationships… as well as getting repeat sales and referrals. As the marketing person in your team, this responsibility falls squarely on your shoulders. The challenge is, keeping in touch takes time. An approach I’ve found to work well for me is to employ techniques that allow me to leverage my time.
I’m a big fan of sending emails because it is a simple & easy way to keep in front of people and it can give you huge returns on your time investment but you need to be intelligent about how you use it.
In this “Keep in Touch Using Email” Series, I’m going to share tips on how to use email as an effective way of keeping in touch… so let’s get started.
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