From the category archives:

Internet Marketing

SEO Tips

by Melvin Ram
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Search Engine Optimization is critical for any business with an Internet strategy. At the link below, you’ll find a great SEO checklist for small business advice for business owners put together by the smart folks at SEOmoz:
http://www.seomoz.org/blog/the-beginners-checklist-for-small-business-seo
Also, for the technically inclined, checkout the Web Developer SEO Cheat Sheet
You might also find this blog post interesting: [...]

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Link Internet Marketing to Off-Line Sales

by Melvin Ram

How can you connect Internet marketing activities with phone and in-store sales? Here are two suggestions to connect your internet marketing company activities with your off-line sales.

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Targeted Internet Marketing

by Melvin Ram

Targeted Internet marketing helps you do more with less dollars. Discover what is targeted internet marketing and 3.5 ways of targeting prospects online from an Internet marketing company that constantly helps with targeted Internet marketing.

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5 Basic Search Engine Optimization Tips

by Melvin Ram

I am often asked for a few tips for getting your site to show up on search engines. Today was no exception. The following 5 basic search engine optimization tips that will increase your ranking in search engines. As a professional internet marketing company, this is what we help most new clients with.

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Drive Tradeshow Sales thru Internet Marketing

by Melvin Ram

Tradeshows are expensive. Total up the costs of the space, booth, graphics, collateral, gifts, travel, time & people manning the booth… and you realize it’s a big check to sign. Complementing your tradeshow with Internet marketing increasings the number of people who will stop at your booth and the number of people who turn into leads. Find out how.

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B2B: Image is Everything, Until They Buy

by Melvin Ram

Marketing guru Seth Godin says “retailers that spend on real estate, win.” For non-retail or virtual businesses, he suggests your people are your real estate. Seth is correct but some may take him literally and miss the point.
Your people are part of your image… just as they would be in retail. Your image, however, [...]

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Questions to Ask a Search Specialist (Part 1)

by Melvin Ram

When selecting an Internet marketing agency, ask their search specialist these questions to understand their expertise.
1. What area of search is your specialty?
Search engine marketing has three core disciplines:

Search Engine Optimization
Pay Per Click Account Management
Conversion Optimization.

Each disciplines requires lots of research & experience to master. Most SEM agencies are experts at 1 of the 3. [...]

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Pay Per Click Advertising for Beginners (Part 1)

by Melvin Ram

Pay Per Click Advertising is used to get your website to show up on Google and other engines… by paying for it… when a prospect does a search relating to what you offer and clicks your ad to enter your site. The alternative to pay per click advertising (PPC) is search engine optimization (SEO). So [...]

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Sales & Marketing at Internet Speed

by Melvin Ram

eBay has integrated Skype into their website. Starting June 19, users will have the option embed a “Skype Me” button to allow buyers/bidders to contact them using a new feature of eBay called “Ask a seller a question.” When a potential buyer clicks the “Skype Me” button on the Web page, buyers can instantly be [...]

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3 Keys to Pay Per Click Success

by Melvin Ram

How can you get the most bang for your buck & attain success in Pay Per Click marketing? The keys are simple to understand yet most don’t implement them because of the discipline it takes to track, monitor and adjust campaigns on a frequent basis.
Here are the keys:

Do extensive keyword research to find quality key-phrases [...]

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