From the category archives:

Marketing Books

You Have 3 Minutes! – Chapter 1 Notes

by Melvin Ram

Notes from chapter 1 of “You Have Three Minutes! Learn the Secret of the Pitch from Trump’s Original Apprentice” by Ricardo Bellino. Useful info for everyone whether you’re an internet marketing company, a construction company or a real estate agent.

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Never Eat Alone by Keith Ferrazzi

by Melvin Ram

After reading 10 Secrets of a Master Networker & watching Keith Ferrazzi present at Microsoft’s Small Business Summit, I was compelled to visit Borders and check out Keith Ferrazzi’s book ‘never eat alone’.
What I found was a goldmine.

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All Marketers Are Liars by Seth Godin

by Melvin Ram

Seth Godin’s “All Marketers Are Liars” is written in classic Seth Godin style. It makes the point that storytelling is the most effective means of marketing and as usual, Seth backs up his theory with real world examples of how “authentic stories” cut through the clutter.

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