From the category archives:

Public Relations

Amazon.com Marketing Strategy: Use Good Timing To Showcase How You're Better

by Melvin Ram
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Amazon.com has released a device for reading ebooks called the Kindle. It’s like ipod for books. It’s been selling like hot cakes… and Amazon doesn’t want that to stop.
Recently, Amazon sent out a press release titled “Runaway Bestseller ”The Last Lecture” is Sold Out Everywhere, But Not For Amazon Kindle Owners.”
A few months ago, Randy [...]

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Superman Using Sex to Spread

by Melvin Ram

The entertainment industry is usually behind the times when it comes to adapting new technologies but they are certainly one of the top industries at marketing. The makers & marketers of the new Superman movie are proving this once again.
Today I ran across “Superman ‘Too Big’ for the Big Screen ” on Slashdot.com . The [...]

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