From the category archives:

Retail Marketing

Get Customers To Hold It For 30 Seconds

by Melvin Ram
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If you’ve got a retail store, you’ll find a recent study by Ohio State University & Illinois State University very interesting. And if you’re building a web application, there are some important lessons to learn from this study as well.
It’s basic conclusions are two-fold:

People are much more likely to buy a product if they actually [...]

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Learning from Black Friday Mistake of Retailers: When Customers Are Ready To Buy, Sell!

by Melvin Ram
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The economy is weak according to most. And today is Black Friday. I expected most retail marketers to take advantage of this day of super-commerce by attempting to push out as much inventory as they could. However, this has not been the case.

Many, including myself, are finding this years black friday deals to be nothing extraordinary. [...]

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